Shred

SHRED Brand History The Origins SHRED was founded in 2006 from the vision of former American Olympic skier Ted Ligety and engineer and designer Carlo Salmini. The goal was simple yet ambitious: to create ski and snowboard equipment that combined high performance with bold, distinctive style. Innovation and Technology Since its inception, SHRED has focused on technological innovation and functional design. The brand has introduced proprietary technologies such as the Rotational Energy System™ (RES) in helmets and the Shred Impact Protection™ material in protectors. These solutions are designed to increase safety without compromising comfort and performance. Products and Philosophy The SHRED range includes helmets, goggles, eyewear, protection, and accessories dedicated to snow sports and mountain biking. The brand caters to athletes, enthusiasts, and speed lovers with a youthful and creative spirit. The colorful and graphic visual style is a distinctive feature that has contributed to the brand's success among the younger generation. Global Expansion Today, SHRED is an internationally recognized brand, chosen by numerous professional athletes in the World Cup and downhill circuits. Its headquarters are located between the United States and Italy, with a distribution network spanning Europe, North America, and Asia. Mission