Who We Are

Pro-M Store was founded in Milan with the goal of importing and distributing high-end MTB and road bike frames and accessories on the Italian market.

Over the years, we have built a true world dedicated to cycling, becoming one of the most well-stocked and recognized bike shops—both physical and online—in Milan and Italy.

What sets us apart is our philosophy: we don't simply sell bicycles, but help every biker find the right one for them.
If you enter our showroom thinking of buying a bike just because you've seen it and liked it, perhaps this isn't the place for you.
Our team, with extensive experience in the industry, is available to each customer to recommend the bike best suited to their needs, their discipline, and their actual use.

Think about your greatest passion, the energy and excitement it gives you.
Imagine being able to dedicate yourself to it every day, with dedication, courage, and tenacity.
This is the essence of Pro-M Store: turning a love of bicycles into a job, a mission, and a community.

Pro-M Store – Online MTB Store and Bike Shop in Milan.

Pro-M Store – Your Online Bike Shop

It's clear that the world of bike shops is changing rapidly: the way people shop, learn about, and live their passion for cycling is constantly evolving.
Among the few that have truly embraced this transformation is Pro-M Store—an online bike shop born from the experience and passion of a team that lives cycling every day.

With the goal of being a 360° point of reference for all MTB, road, and e-bike enthusiasts, Pro-M Store combines the best of a physical store in Milan with the convenience and breadth of a modern and reliable cycling e-commerce site.

Our MTB Online Store is born from the perfect balance of experience, innovation, and passion, offering every cyclist a place to pursue their passion, even remotely.
Thanks to a constantly updated catalog, we offer over 100 brands of bicycles and accessories from the best companies in the industry: Cannondale, Specialized, Focus, Orbea, Santa Cruz, Fox, Shimano, SRAM, and many others.

Whether you're looking for a mountain bike, a gravel bike, a road bike, or an e-bike, at Pro-M Store you'll always find a vast selection of high-end bikes and components, with solutions for every discipline, level, and budget.

Alongside our bike shop in Milan, the online store is designed to offer a simple, secure, and personalized shopping experience, with fast shipping, expert assistance, and a team ready to recommend the perfect bike for you.

Supported by a growing community of bikers, Pro-M Store aims to become one of the leading cycling shops in Italy and Europe, a reference point for those who love cycling and always demand the best from their bike.

MTB, Road, Gravel, and E-Bikes

Pro-M Store was founded in Milan with the aim of offering cyclists and two-wheel enthusiasts the best in the world of MTB, Road, Gravel, and E-Bikes.
Over the years, we have grown to become one of the most important bicycle shops in Italy, with a large physical and online store dedicated to those who truly love cycling.

We import and distribute world-leading brands such as Santa Cruz, Specialized, Yeti, Mondraker, Orbea, Colnago, Cervélo, and Unno, offering a complete assortment of mountain bikes, road bikes, gravel bikes, and e-bikes for every level and discipline.
Each model is carefully selected by our team to ensure performance, quality, and reliability.

One of Pro-M Store's strengths is personalized advice: we support each customer step by step, from bike selection to assembly and maintenance, ensuring every cyclist finds the perfect bike for their needs.

In addition to bicycles, we offer a complete catalog of accessories and spare parts from top brands.

Whether you're an off-road enthusiast, a road cyclist, or a gravel bike enthusiast, at Pro-M Store you'll always find the best bicycles, the highest-performance components, and the most reliable accessories, with the convenience of purchasing online or receiving assistance directly in our bike shop in Milan.

With over 100 brands, a constantly growing community of bikers, and dedicated customer service, Pro-M Store has established itself as one of the leading cycling hubs in Italy and Europe.

Clothing, Protection, and Accessories for Off-Road and Road Cycling

Have you chosen a high-end bike? Then you deserve MTB clothing that matches your performance.

At Pro-M Store, you'll find a complete selection of cycling apparel for every season and discipline: from technical MTB clothing to summer and winter cycling gear, to casual lines from the industry's top brands.

In our catalog, you can choose from a variety of styles, from bold to understated:

If you love to stand out with eye-catching graphics, discover the collections from Troy Lee Designs, Alpinestars, and Fox Racing.

If you prefer a cleaner yet highly technical look, opt for brands like Endura, Specialized, Kask, Castelli, POC, and Dainese, undisputed leaders in road and off-road cycling apparel.

But comfort and style aren't enough without the right protection.

That's why Pro-M Store offers a wide range of MTB protective gear—knee pads, elbow pads, back protectors, and full-face helmets—designed to offer maximum protection and freedom of movement on the most challenging trails.

Alongside clothing and protection, you'll also find a complete assortment of accessories and spare parts:

Cycle touring and bikepacking bags from brands like Ortlieb and Miss Grape (Made in Italy) for bike trips or urban commuting.

High-end lubricants and maintenance products from Muc-Off, Peaty's, and many others, to extend the life of your bike and keep it performing at its best. Muc-Off

Original spare parts and technical components for all brands, always ensuring maximum compatibility and performance.

Our goal is to allow you to experience every ride with passion and adrenaline, thanks to quality equipment that combines comfort, performance, and protection.
At the Pro-M Store, you'll find everything you need to best express your identity as a rider, both on the trails and on the road.

Our Mission

The Pro-M Store's mission is to bring cycling excellence directly to bikers, offering high-quality MTBs, road bikes, gravel bikes, e-bikes, accessories, and technical apparel with personalized, reliable, and innovative service.

We were born from field experience and a passion for two wheels, with the goal of helping every cyclist find the perfect bike and gear for their needs, discipline, and lifestyle.
Every decision we make is guided by the desire to ensure maximum satisfaction and safety, listening to our customers and anticipating their needs.

We stand out for our professionalism, expertise, and innovation, combining the tradition of a physical store with the convenience of a modern online MTB store, constantly updated with the latest products from world-leading brands such as Specialized, Santa Cruz, Mondraker, Orbea, Colnago, Cervélo, Unno, Troy Lee Designs, Fox, Alpinestars, Kask, Castelli, POC, Dainese, Endura, and Evoc.

Our mission also includes attention to detail: we offer premium accessories, cycle touring and bikepacking bags (Ortlieb, Miss Grape), lubricants and maintenance products (Muc-Off), and original spare parts for all the brands we carry, ensuring optimal performance and safety on every ride.

In short, the Pro-M Store mission is to transform every cycling experience into a moment of passion, adrenaline, and reliability, placing the customer at the center of our community and offering superior products, services, and advice, always.