Out Of

The History of the Out Of Brand Out Of is an Italian brand founded in 2010 in Brescia, specializing in the design and production of high-performance sports eyewear. Since its inception, Out Of has had a clear vision: to combine aesthetics, comfort, and advanced technology to offer innovative products for the most demanding athletes. Origins and Philosophy The brand was born from the intuition of a group of young outdoor sports enthusiasts, particularly skiing and cycling, eager to create something new in the sports optics scene. The idea was to push the boundaries of traditional sports eyewear by introducing innovative materials, high-definition lenses, and an ergonomic design designed for performance. Research, Innovation, and Technology The turning point for Out Of came with the introduction of IRID electronic photochromic lenses, a revolutionary patent that allows the lens to automatically adapt to light in less than a second, without the need for batteries. This technology was an absolute first in the world of sports optics and propelled the brand onto the international scene as a benchmark for innovation. In addition to IRID, Out Of constantly develops lenses with cutting-edge optical treatments, polarized filters, and ultra-lightweight frames in materials such as Grilamid, carbon, and aircraft-grade aluminum. Each product is designed, tested, and manufactured in Italy, with meticulous attention to craftsmanship and detail. Sports and Collaborations Out Of collaborates with professional athletes in various disciplines: alpine skiing, freeride, cycling, trail running, and motorsports. These collaborations have allowed the brand to continuously refine its products based on athlete feedback, ensuring an extremely high level of performance in all environmental conditions. International Awards The brand has received numerous accolades, including awards for design and technological innovation at international trade fairs such as ISPO in Munich. The IRID lens, in particular, has attracted the attention of industry experts for its battery-free operation and instant adaptability to changing light. Future and Sustainability Out Of looks to the future with a vision focused on sustainability and technical excellence. The brand focuses on a short supply chain, recyclable materials, and eco-friendly packaging, without ever sacrificing performance. The goal is to continue to innovate and redefine the concept of sports eyewear for the next generation of athletes.