Sram
SRAM AVID ELIXIR ORGANIC QUIET BR...
€25,60
€32,00
Brake pads AVID ELIXIR - Organic quiet, 1 set
The Brake pads AVID ELIXIR - Organic quiet, 1 set by Sram are designed for those looking for powerful yet quiet braking, ideal for rides where you want to hear only the sound of tires on the trail. The organic compound combined with the aluminum backing offers a modulated and precise feel, perfect for both trail and XC use, with attention to weight. Compatible with many Sram AVID and ELIXIR systems, these pads are the right choice for those who wish to improve their braking system response without sacrificing acoustic comfort and control in every condition.
Brake pads AVID ELIXIR - Organic quiet, 1 set main features:
QUIET LIGHT organic compound designed for quiet and progressive braking
Lightweight aluminum backing to reduce the overall weight of the braking system
Compatible with Sram AVID ELIXIR, DB, LEVEL TL, LEVEL T, LEVEL, LEVEL ULT, TLM B1 (2020+)
Excellent control and modulation, ideal for trail riding, XC, and all-mountain use
Good performance when cold and under prolonged use
Complete set of 1 pair of pads for one brake (front or rear)
Easy to install, direct replacement of original pads
TECHNICAL SPECIFICATIONS:COMPOUND TYPE: OrganicVENTILATED: NOBACKING: AluminumCOMPATIBILITY: Compatible with AVID ELIXIR, DB, LEVEL TL, LEVEL T, LEVEL, LEVEL ULT, TLM B1 (2020+)QUANTITY: 1 set
Sram
SRAM POWERLOCK ROAD AXS FLATTOP 1...
€15,20
€19,00
Missing Link POWERLOCK ROAD AXS FLATTOP 12S - silver
The Missing Link POWERLOCK ROAD AXS FLATTOP 12S - silver by Sram is the small component that makes a big difference in your road rides. Designed for 12-speed AXS transmissions with Flattop chain, it allows you to open and close the chain quickly and safely, without the need for specific tools. Ideal for those who want to perform maintenance independently or always have a practical solution with them in case of emergency during a ride, this PowerLock guarantees a precise, reliable connection perfectly compatible with Sram Road 12v standards. Compact, lightweight and easy to use, it is the essential accessory to always keep in your saddlebag or tool kit.
Main features of Missing Link POWERLOCK ROAD AXS FLATTOP 12S - silver:
Compatible with Sram Road 12-speed transmissions
Specific for Sram Flattop 12v chains
Silver color for a clean and discreet look
PowerLock closure without the need for dedicated tools
Ideal solution for quick mounting, maintenance, and repairs
Designed to ensure long-lasting reliability and safety
Compact and lightweight accessory, perfect to always carry with you
TECHNICAL SPECIFICATIONS:NUMBER OF SPEEDS: 12 1RUSTPROOF: NOCOLOR: SilverCOMPATIBILITY: Compatible with SRAM AXS Flattop 12-speed chains
Sram
SRAM AVID ELIXIR ORGANIC POWER BR...
€24,00
€30,00
Brake pads AVID ELIXIR - Organic power, 1 set
The AVID ELIXIR - Organic power brake pads are the ideal choice for those who want to breathe new life into their braking system with powerful, controllable, and quiet braking. Designed by Sram for Avid Elixir systems, these organic pads with steel backing plate provide immediate lever feel, quick response, and precise control in every situation, from daily use to the most demanding mountain rides. Whether you're tackling long descents, technical trails, or simple Sunday rides, this set guarantees consistent reliability and easy, quick replacement to get you back on the saddle safely.
Brake pads AVID ELIXIR - Organic power, 1 set main features:
Brake pads specifically for Avid Elixir systems
Organic compound for powerful, controllable and quiet braking
Steel backing plate for greater strength and durability
Excellent performance in dry and mixed conditions
Ideal for trail, all-mountain use, and daily rides
Complete set ready for installation (1 set of pads)
Developed by Sram to ensure compatibility and reliability
Sram
SRAM accessory direct mount chain...
€64,00
€80,00
SRAM accessory direct mount chainring 32 12 speed 3mm offset black boost x0 t-type
The SRAM accessory direct mount 32-tooth 12-speed chainring with 3 mm offset is designed for those who want to fully exploit the performance of modern Boost drivetrains and SRAM X0 T-Type groups. The direct mount design reduces weight and complexity while improving stiffness and shifting precision. The tooth profile is optimized for 12-speed drivetrains, ensuring secure chain retention even on the most technical terrains. The all-black look perfectly integrates with modern MTB, offering a clean, reliable upgrade ready for the most demanding rides.
SRAM accessory direct mount chainring 32 12 speed 3mm offset black boost x0 t-type main features:
SRAM direct mount chainring specifically for modern MTB drivetrains
32 teeth, ideal for trail, all-mountain, and enduro use
Compatible with 12-speed drivetrains
3 mm offset, designed for Boost frame standards
Optimized for SRAM X0 T-Type groups
Direct mount design for increased stiffness and weight reduction
Tooth profile designed for better chain retention
Black finish for a clean and modern look
Perfect as an upgrade or replacement for the latest generation SRAM drivetrains
TECHNICAL SPECIFICATIONS:BRAND: SRAMACCESSORY TYPE: Direct mount chainringNUMBER OF TEETH: 32 1COMPATIBLE SPEEDS: 12 1OFFSET: 3 mmBOOST COMPATIBILITY: BoostSERIES/MODEL: X0 T-TypeCOLOR: Black
Sram
SRAM left shifter + Force AXS fro...
€304,01
€380,01
SRAM left shifter + Force AXS front flat mount disc caliper 2-speed black E1
The SRAM left shifter + Force AXS front flat mount disc brake caliper 2-speed black E1 kit is designed for those who want to take their cockpit to the next level, with the precision of electronic shifting and the braking power typical of high-end SRAM groupsets. Ideal for modern road, gravel, and cyclocross bikes with flat mount attachment, this set combines refined ergonomics, powerful modulation, and a clean, aggressive aesthetic. The AXS left shifter allows you to manage the front derailleur quickly and intuitively, without mechanical cables, while the front caliper ensures safe and consistent braking even on the longest and most demanding descents. Perfect for quality upgrades or to complete a Force AXS build, it is the right choice for those seeking reliability, wireless integration, and total control in every condition.
SRAM left shifter + Force AXS front flat mount disc caliper 2-speed black E1 main features:
Kit composed of SRAM Force AXS left shifter and front disc brake caliper
Compatible with SRAM AXS 2-speed wireless electronic drivetrains
Front caliper flat mount attachment for latest generation frames and forks
Powerful and modulable hydraulic disc braking for road, gravel, and cyclocross use
Ergonomic shifter design for a comfortable grip even on longer rides
Wireless electronic operation: clean cockpit, no shifting cables
Black E1 color for a modern look easily matched to the rest of the groupset
Product code: 00.7018.580.000
Ideal as an upgrade or replacement within a SRAM Force AXS groupset
Sram
SRAM XG 1290 RED ETAP AXS E1 12V ...
€391,50
€435,00
New Sram Xg 1290 Red 10-28 etap axs 12-speed cassette, designed for faster and smoother shifting. Offers gradual progression between gears. Teeth 10,11,12,13,14,15,16,17,19,21,24,28 . The new design allows for weight savings compared to the previous generation.
SRAM XG 1290 RED ETAP AXS E1 12V 10-28 CASSETTE MAIN FEATURES:
Speed: 12
Gear ratio: 10-28
Teeth: 10,11,12,13,14,15,16,17,19,21,24,28
Compatibility: with XDR body
Gradual progression between gears
One-piece machined steel X-DOME design for weight savings
Weight: 180 gr
ITEM CODE
00.2418.142.000
Sram
SRAM PACELINE X 160MM CENTERLOCK ...
€64,00
€80,00
Sram has created the smoothest, quietest brake rotor and given it the lightest aluminum mount we've ever made. Push your limits at speed knowing the Paceline X Rotor will be there to stop you.
SRAM PACELINE X 160MM CENTERLOCK BRAKE DISC KEY FEATURES:
Designed for road use
The Paceline brake disc offers quiet brake operation
Lighter aluminum mount keeps weight low
Centerlock only
Hub Interface: Center Lock
Diameter: 160 mm
Rotor Type: Paceline 2-Piece
Color (RT): Black
Rec Lockring: SRAM lockring included
Sram
SRAM CENTERLINE 140MM 6-HOLE BRAK...
€40,80
€51,00
Sram Centerline brake disc. Unlike the standard version, these have a rounded profile, chamfered for greater safety. Disc thickness 1.85 mm, 6-hole mounting.
SRAM CENTERLINE 140MM 6-HOLE BRAKE DISC WITH SHARP PROFILE MAIN FEATURES:
Sram Centerline Brake Disc 6-hole IS mount;
Rounded, chamfered profile;
Disc thickness 1.85 mm;
Torx screws included;
Suitable for use with Guide / Level brakes.
Sram
SRAM GX T-TYPE EAGLE AXS BLACK IN...
€32,80
€41,00
Replacement inner cage for Sram GX Eagle T-type AXS rear derailleur. Compatible with GX Eagle AXS T-Type derailleur only.
Sram
SRAM RED ETAP AXS E1 DISC 12 SPEE...
€604,00
€755,00
Sram Red eTap AXS E1 Disc 12-speed rear brake system. The new lever design is designed for one-finger operation and its shape adapts to all hand sizes. The brake piston is now positioned horizontally, and the pivot has been moved further outward and higher by 5mm, switching from a type I to a type II linkage. This, combined with the lighter but also stiffer caliper, requires 80% less braking force than the previous eTAP AXS. The carbon lever material makes it 83g lighter than the previous generation.
SRAM RED ETAP AXS E1 DISC 12V BRAKE SYSTEM. FLAT MOUNT REAR MAIN FEATURES:
Sram Red Etap Axs E1 braking system
Disc type
Rear brake
AXS system for easy setup, customization and reliability
eTap shifting system for intuitive shifting
The shape of the control adapts to all hand sizes
Carbon brake lever
Reach Adjust and Contact Point Adjust to customize the lever travel
83 g lighter than the previous generation
Manufacturer weight 1378 gr (rear + front 00.7018.551.000)
Sram
SRAM RED ETAP AXS E1 2-Speed DERA...
€403,99
€504,99
New SRAM Red eTap AXS E1 2x12-speed derailleur. The AXS system ensures easy setup, monitoring, customization, and wireless reliability. SRAM Yaw cage technology is optimized for use with X-Range chainrings to ensure faster, more precise, and quieter shifting. Compatible with 46/33T, 48/35T, 50/37T, 52/39T, 54/41T, and 56/43T chainrings.
SRAM RED ETAP AXS E1 2-Speed DERAILLEUR. BLACK WITHOUT BATTERY. MAIN FEATURES:
Sram Red etap axs e1 derailleur
Speed 2x12
Chain angle 61-66 degrees
The new shape allows for faster, more precise and quieter gear changes
AXS ensures easy setup, monitoring, customization and wireless reliability
SRAM Yaw cage technology optimized for use with X-Range chainrings
Product code 00.7618.180.000
Sram
SRAM RED ETAP AXS E1 DISC 2-SPEED...
€604,00
€755,00
Sram Red eTap AXS E1 Disc 2-speed front brake system. The new lever design is designed for one-finger operation and its shape adapts to all hand sizes. The brake piston is now positioned horizontally, and the pivot has been moved further outward and higher by 5mm, moving from a type I to a type II linkage. This, combined with the lighter but also stiffer caliper, requires 80% less braking force than the previous eTAP AXS. The carbon lever material makes it 83g lighter than the previous generation.
SRAM RED ETAP AXS E1 DISC 2-SPEED FRONT BRAKE SYSTEM MAIN FEATURES:
Sram Red Etap Axs E1 braking system
Disc type
Front brake
AXS system for easy setup, customization and reliability
eTap shifting system for intuitive shifting
The shape of the control adapts to all hand sizes
Carbon brake lever
Reach Adjust and Contact Point Adjust to customize the lever travel
83 g lighter than the previous generation
Manufacturer weight 1378 gr (front + rear pair 00.7018.551.003)
Sram
SRAM CENTERLINE XR X2 BRAKE DISC ...
€96,00
€120,00
Sram Centerline X Road brake disc with centerlock mounting. It features an aerodynamic shape optimized for road use, ensuring excellent braking and reducing noise. The two-piece design reduces weight, compatible with SRAM eTap AXS. Lockring included in the package.
SRAM CENTERLINE XR X2 160mm CENTER LOCK BRAKE DISC BLACK KEY FEATURES:
Centerlock fixing (internal ring)
Fixing ring included in the package
Aerodynamic shape optimised for road use
Silent brake operation
Two-piece design reduces weight
Compatible with SRAM eTap AXS drivetrain
Sram
SRAM CENTERLINE XR X2 BRAKE DISC ...
€96,00
€120,00
Center Lock disc brake rotor for road/gravel bikes. Two-piece construction (steel track + aluminum spider) to reduce weight and noise, with rounded edges and a CenterLine track for smooth, quiet braking.
SRAM CenterLine XR Rotor 140 mm Center Lock — KEY FEATURES
Diameter: 140 mm
Interface: Center Lock
Construction: 2 pieces (steel + aluminum)
Profile: rounded edges
CenterLine track to reduce vibration and noise
Compatible with organic and metallic pads
Track thickness ~1.8 mm
Approximate weight ~107 g (140 mm)
Sram
EAGLE 90 TRANSMISSION T-TYPE 12v ...
€205,00
EAGLE 90 TRANSMISSION T-TYPE 12v DERAILLEUR - long cage, black
The Sram EAGLE 90 TRANSMISSION T-TYPE 12v DERAILLEUR - long cage, black, is designed for those who demand the most from their transmission, both in racing and on the most challenging trails. Engineered to work in perfect synergy with the Eagle Transmission T-Type 12-speed drivetrains, it offers precise, quiet, and stable shifting even under heavy load, so you can push the pedals without any worries. The long cage ensures compatibility with wide-range cassettes, ideal for trail, all-mountain, and enduro use, while the robust construction and design specifically for direct mount on the UDH dropout guarantee reliability and impact resistance. The all-black look completes your bike's aesthetic with a modern and aggressive style, perfect for those wanting a clean, high-performance drivetrain ready for anything.
EAGLE 90 TRANSMISSION T-TYPE 12v DERAILLEUR - long cage, black main features:
Sram Eagle 90 rear derailleur specific for 12-speed Transmission T-Type drivetrains
Designed for direct mount on frame with UDH (Universal Derailleur Hanger) standard
Long cage for compatibility with wide-range cassettes, ideal for trail/all-mountain/enduro use
Precise and stable shifting even under heavy pedaling load
Robust and impact-resistant structure for intensive off-road use
Design optimized to reduce noise and improve drivetrain smoothness
Black finish for a clean, modern look that easily matches any bike
Compatible with Sram Eagle Transmission T-Type 12v chains and components
Sram
SRAM EAGLE 90 T-TYPE 12V RIGHT SH...
€44,00
€55,00
The SRAM Eagle 90 Transmission T-Type shifter – 12-speed, right, MMX, without display, black is designed for riders who want maximum control over the 12-speed Eagle Transmission drivetrain. Compact, minimalist, and robust, it delivers precise and immediate shifting, making it ideal for demanding trail rides as well as XC races where every click makes a difference. The absence of a display reduces clutter and distractions, while the MMX mount allows for clean and customizable cockpit integration, providing a direct and natural riding feel. Perfect for those seeking a reliable, modern shifter ready to take full advantage of the T-Type platform’s potential.
SRAM EAGLE 90 T-TYPE 12V RIGHT SHIFTER – MAIN FEATURES:
Compatible with SRAM Eagle Transmission T-Type 12-speed drivetrains
Right-hand version for rear derailleur control
Display-free design for maximum simplicity, light weight, and a clean cockpit
MMX mount for integrated installation with SRAM brake levers and cockpit components
Ergonomics designed for fast and intuitive shifting even on technical terrain
Robust and reliable construction, suitable for intensive MTB use
Elegant black finish that easily matches any bike setup
TECHNICAL SPECIFICATIONS:
MODEL: EAGLE 90 TRANSMISSION T-TYPE
SPEEDS: 12
POSITION: Right
MOUNT COMPATIBILITY: MMX
INTEGRATED DISPLAY: NO
COLOR: Black
sram
sram red AXS powermeter crankset ...
€1.076,00
€1.345,00
SRAM crankset red AXS powermeter crank arm 172.5mm chainrings 50-37 12 speeds dub E1
The SRAM Red AXS crankset with powermeter is designed to offer high-level performance to the most demanding cyclists. With a length of 172.5mm and 50-37 tooth chainrings, this crankset allows you to tackle any type of route with confidence, ensuring smooth and precise transmission. Thanks to AXS technology and the DUB E1 design, you will have 12 speeds available to pedal with maximum efficiency and power, both on the road and off-road.
SRAM crankset red AXS powermeter crank arm 172.5mm chainrings 50-37 12 speeds dub E1 main features:
High-quality crankset with integrated powermeter to monitor and improve your performance
Crank arm length of 172.5mm and 50-37 tooth chainrings for optimal pedaling on different terrains
AXS technology and DUB E1 design for smooth and precise transmission on 12 speeds
Ideal for cyclists seeking maximum efficiency and power on the road and off-road
TECHNICAL SPECIFICATIONS:
MARCA: SRAM
MODEL: Red AXS
TYPE: Crankset with integrated powermeter
CRANK ARM LENGTH: 172.5 mm
CHAINRING TEETH: 50-37
COMPATIBLE SPEEDS: 12 1
BOTTOM BRACKET STANDARD: DUB
VERSION: E1
Sram
SRAM DUB BOTTOM BRACKET ENGLISH T...
€34,02
€42,00
SRAM DUB BOTTOM BRACKET ENGLISH THREAD 68/73
Sram bottom bracket with English thread to be mounted on DUB cranksets. Compatible with bottom bracket shells from 68 to 73 mm.
SRAM DUB BOTTOM BRACKET ENGLISH THREAD 68/73 KEY FEATURES:
Bottom bracket with English thread.
Compatible with DUB cranksets, with 28.9mm axle.
For 68 / 73 mm BSA shells (threaded).
In aluminum.
Weight 80 g.
ITEM CODE: 00.6418.015.000
Sram
SRAM RED ETAP AXS E1 GROUPSET HAM...
€3.014,96
€3.349,95
SRAM RED ETAP AXS E1 HAMMERHEAD CL 160MM GROUPSET
The new Sram Red etap axs e1 groupset is the drivetrain designed to eliminate any kind of additional effort. With this groupset your performance represents 100% of the power that is expressed. The chain, the lightest and most resistant ever produced by Sram, is made with Hollowpin technology. The drilled pins are lighter and more robust than solid ones, allowing the chain to be lightened by 13 grams. The completely new front derailleur has been revised to ensure better shifting speed and precision. The rear derailleur cage is in carbon and the pulleys, which rotate on ceramic bearings, have been enlarged to reduce the chain angle and improve smoothness. Updated levers and brakes are even higher performance and feature 160 mm rotors. Hammerhead Karoo cycle computer (with clear, easy-to-read maps and precise GPS). All these refinements have allowed SRAM to save more than 150 g compared to the previous RED eTAP AXS generation, keeping the scale needle under 2.5 kg.
SRAM RED ETAP AXS E1 HAMMERHEAD CL 160MM GROUPSET MAIN FEATURES:
Sram Red etap axs e1 hammerhead 160mm groupset
12 speeds
All functions available on the new RED AXS can be configured and monitored via the newly updated App
Every component of the new groupset is backward compatible with the previous RED eTAP AXS and with the altri AXS road groupsets, thus also allowing partial upgrades
Weight 2496 g (in the 48/35 configuration with 10/28 cassette and 2 x 160 rotors)
IN THE BOX
Sram Red etap axs e1 front derailleur
Sram Red etap axs e1 rear derailleur
Sram Red etap axs e1 chain
Front/post 160 rotors
Batteries and charger included
Hammerhead Karoo cycle computer (with clear, easy-to-read maps, precise GPS)
31.8mm Hammerhead mounting system
USB-C-C charging cable
Power supply for Quarter-Turn
Safety lanyard
Introductory guide
ITEM CODE
00.7918.325.000
Sram
SRAM 1250 XG 12-SPEED CASSETTE 10...
€108,24
€132,00
SRAM 1250 XG 12-SPEED CASSETTE 10-36T SPROCKETS
The SRAM 1250 XG 12-speed cassette 10-36T sprockets offers high-level performance for mountain bike enthusiasts. Designed to tackle demanding terrain and provide smooth shifting, this cassette is the ideal choice for those looking for quality and durability.
SRAM 1250 XG 12-SPEED CASSETTE 10-36T SPROCKETS MAIN FEATURES:
12 speeds for a wide range of gear options
10-36T sprocket ratio to tackle climbs and descents with ease
Lightweight and durable construction for optimal performance
Designed by SRAM, a renowned brand in the bicycle and high-quality components sector
ITEM CODE: 00.2418.116.001
Sram
RIGHT sram SHIFTER + REAR RIVAL A...
€248,00
€310,00
RIGHT SHIFTER SRAM + REAR RIVAL AXS FLAT MOUNT DISC CALIPER 12 SPEED
The right shifter SRAM + rear rival AXS flat mount disc caliper 12 speed is designed to offer alto level performance and maximum precision. With this system, you will be able to tackle any route on a mountain bike with maximum safety and control. The combination of the shifter and the rear flat mount disc caliper will allow you to enjoy a smooth and responsive riding experience, both uphill and downhill.
RIGHT SHIFTER SRAM + REAR RIVAL AXS FLAT MOUNT DISC CALIPER 12 SPEED MAIN FEATURES:
Compatibility with the AXS system for electronic gear management
Lightweight and durable design for optimal performance
Easy installation and precise adjustments for flawless operation
Flat mount technology for a clean and integrated installation on your mountain bike
ITEM CODE: 00.7018.443.003
Sram
sram LOCKNUT FOR DUB CRANKSET
€4,00
€5,00
SRAM LOCKNUT FOR DUB CRANKSET
The SRAM LOCKNUT FOR DUB CRANKSET is the perfect upgrade to optimize the performance of your bottom bracket system. Designed to offer greater adjustment and precision, this accessory allows you to customize the riding feel according to your preferences. With high-quality materials and a reliable design, this accessory is a must for cycling enthusiasts who want to get the most out of their bikes.
SRAM LOCKNUT FOR DUB CRANKSET MAIN FEATURES:
Offers greater adjustment and precision to optimize bottom bracket performance
Allows you to customize the riding feel according to individual preferences
Made with high-quality materials to ensure strength and durability
Reliable design for easy installation and trouble-free operation
ITEM CODE: 11.6418.001.001
Sram
SRAM CENTERLINE XR 160 MM BRAKE DISC
€96,00
€120,00
SRAM CENTERLINE XR 160 MM BRAKE DISC
The SRAM CENTERLINE XR 160 MM BRAKE DISC works in combination with the SRAM eTap AXS™ drivetrain and is designed exclusively for road riding to keep braking quiet.
SRAM CENTERLINE XR 160 MM BRAKE DISC MAIN FEATURES:
Diameter 160 mm.
Aerodynamic forma, designed for road use.
The CenterLine track offers quiet brake operation.
Two-piece design, which reduces weight.
Centerlock.
Rotor type: Centerline 2-piece.
ITEM CODE
00.5018.122.003
Sram
SRAM X0 T-TYPE EAGLE AXS 36T E-MT...
€1.301,44
€1.369,94
SRAM X0 T-TYPE EAGLE AXS 36T E-MTB BCD 104 10-52 12V GROUPSET
Sram X0 Eagle AXS T-type groupset. Benchmark groupset for the mondo of Enduro. Durability is its strong point, the new technology introduced allows precise shifting even under load. Version suitable for Ebikes. The groupset includes Sram X0 Eagle T-Type rear derailleur, direct mount support to the rear wheel axle, without derailleur hanger, improves strength and makes it a race-ready and very reliable derailleur. Customizable with the Sram app. Includes corona and bashguard. sram X0 XG-1295 T-type cassette, very robust teeth with optimized progression to have smaller jumps on the last cogs 38 - 44 and 52. Compatible with 55 mm chainline. Last 52-tooth cog in aluminum. Sram POD AXS Ultimate shifter.
Benchmark groupset for the mondo of Enduro. Durability is its strong point, the new technology introduced allows precise shifting even under load.
Without Crankset
SRAM X0 T-TYPE EAGLE AXS 36T E-MTB BCD 104 10-52 12V MAIN FEATURES:
Sram X0 Eagle T-type AXS rear derailleur with hangerless mounting, complete with battery and charger.
XG-1295 T-type 10-52 12v cassette: 10,12,14,16,18,21,24,28,32,38,44,52.
Corona X-sync 36 teeth BCD 104 mm.
X0 flattop 12v chain, 126 maglie.
POD AXS Ultimate shifter infinity clamp collar.