BETO

Founded in Milan, our goal is to import high-end bicycle frames (MTB & ROAD) and related accessories for distribution on the Italian market.
Over the years, we've built our own world, becoming one of the largest, best-stocked, and most important physical and online MTB and road bike stores in Milan and Italy.

What sets us apart from others is our commitment to finding the right bike for the right rider: if you enter the showroom intending to buy a specific bike because you've seen it and liked it, then this isn't the place for you.

Thanks to the extensive experience of our customer service team, each customer is advised on the right bike for their needs, their discipline, and their intended use.
MTB Online Store and Bike Shop Milan.