Peaty's

Peaty's Brand History Peaty's is a British brand founded by legendary downhill racer Steve Peat, along with a passionate team of designers, scientists, and engineers. After retiring from World Cup racing in 2016, Steve decided to capitalize on his experience in bicycle maintenance, creating high-performance, yet eco-friendly and easy-to-use products. :contentReference[oaicite:1]{index=1} Origins and Inspiration It all began when Steve and his partners, during a race with the SPS team, experienced problems with a tubeless sealant that was drying out quickly, forming lumps and compromising their competition. This episode pushed the group to create a more durable, effective, and eco-friendly product: thus, Peaty's Holeshot sealant was born. :contentReference[oaicite:2]{index=2} Philosophy and Values "Designed by riders, for riders" is the brand's motto: products created by those who live their bike every day, without compromise. The primary mission is to offer biodegradable formulas, packaged in recyclable or refillable packaging, without sacrificing functionality and performance for professional riders and enthusiasts. :contentReference[oaicite:3]{index=3} Growth and Distribution Peaty's debuted with tubeless sealant, soon joined by Loam Foam cleaner and lubricants like LinkLube. By 2017, distribution had expanded to over 20 countries, thanks to partnerships with Greenover Sports in the UK and Ireland. :contentReference[oaicite:4]{index=4}. In 2019, the brand released 15 new products and enjoys distribution in over 35 countries. It sponsors top-level teams and riders, with successes in the Enduro World Series and Red Bull Hardline. :contentReference[oaicite:5]{index=5}. Main Product Range Holeshot Biofibre Tubeless Sealant: biodegradable sealant with cellulose particles that repairs punctures up to 6 mm. :contentReference[oaicite:6]{index=6}. Loam Foam Bike Cleaner: foam-based cleaner, effective without the need to pre-wet the bike, mint-scented and biodegradable. :contentReference[oaicite:7]{index=7}. LinkLube: chain lubricant available in an “All Weather” formula, easy to apply and biodegradable. :contentReference[oaicite:8]{index=8}. MK2 Chris King Edition Tubeless Valves: Made from 7075 aluminum, compatible with all tubeless systems; includes a lifetime warranty :contentReference[oaicite:9]{index=9}. Environmental Commitment Peaty's embraces an eco-friendly philosophy: recycled paper packaging, refillable bottles, no plastic shrink wrap thanks to cardboard trigger holders, and the use of beechwood brushes and natural bamboo cloths. The formulation avoids microplastics and uses biodegradable plant-based particles. :contentReference[oaicite:10]{index=10}. Community Feedback Online opinions are mixed: Peaty's is appreciated for its gentle and effective cleaning and lubrication in wet conditions. However, some mechanics report that the sealant is too thick compared to Stan's or Muc-Off, causing difficulty in removing sidewall potholes or stubborn residue. :contentReference[oaicite:11]{index=11}. Conclusion Peaty's is a young but rapidly growing brand, led by an MTB legend and supported by strong technical and environmental expertise. The line includes innovative and sustainable products, used by both amateur and professional riders. While not perfect for all situations (some sealants are considered denser or less effective on specific punctures), they remain a prime choice for riders who are attentive to performance and the environment.