Giro is a California-based company founded in 1985 by Jim Gentes. It has always produced cycling helmets, clothing, and footwear. The company's goal is to create innovative products to improve its customers' performance.
In 1986, Gentes created the first truly modern sports helmet, the revolutionary Giro Prolight, excellent for breathability, low weight, and a decidedly eye-catching style. At the beginning of the 2000s, the new Giro Integrale Modulare helmet was created.In 2011, the first Giro MTB shoe, the Factor, was launched, while in 2014, Giro MTB released the first helmets equipped with MIPS, a design capable of reducing the energy transferred to the brain during an angled impact.Thanks to dedication and extensive testing during the design phase, the brand is now a world leader in the market with its Giro MTB helmets and Giro MTB shoes, which offer comfort, design, and safety for every biker. This rapid evolution has allowed the company to invest in its training at a headquarters that now boasts numerous 3D printers, an in-house wind tunnel, and even A proprietary form of heat sensing, the Therminator, is used to validate ventilation systems and test cooling performance.With its line of helmets and shoes, the company aims to meet the needs of all types of bikers through the protection and durability its products offer, without sacrificing style.
Although wearing a helmet while cycling is not mandatory in Italy, it is a fundamental safety feature for protecting your health and safety.
All Giro helmets feature a modern design and high levels of comfort, allowing for long-lasting wear.
GIRO HELMETS AND PRO-M STORE
The Giro bike helmet catalog is truly extensive and includes numerous models for MTB and road bikes.
Road bike helmets are very lightweight and feature the MIPS system, which dissipates impact forces across the entire helmet in the event of a fall.All Giro road bike helmet models are lightweight, aerodynamic, highly ventilated, and extremely comfortable.
MTB helmets: compact and robust, perfect for tackling even the roughest trails. In the MTB sector, Giro has created both specific helmets for gravity disciplines like Downhill and Dirt Jumping, as well as models suitable for all other disciplines.
Giro also gives its helmets a unique and inimitable design, from eye-catching graphics to the most sophisticated features, taking advantage of MIPS technology, a sliding-plane system designed to reduce the impact load on the head and reduce injuries caused by rotational impacts.
GIRO SHOES AND PRO-M STORE
In addition to helmets, Giro also makes comfortable and lightweight road and MTB shoes, which you can find on our e-shop. Giro shoes boast impressive features such as durability, ventilation, and comfort, thanks to the absence of stitching and the use of laces and straps for a comfortable fit. From Greg Lemond to Alberto Contador, passing through Lance Armstrong, Giro has won over the most demanding cyclists of every generation.
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If you're looking for a new mountain bike, browse the Giro MTB product catalog and contact us for an appraisal of your used bike or a financing proposal for your new mountain bike.
Alternatively, visit us at our stores in Milan and Bergamo to see firsthand all our products from the 2021 Giro MTB lineup.
GIRO MTB, for a choice of absolute quality.
