{"title":"GIR","description":"\u003cp\u003eGiro is a California-based company founded in 1985 by Jim Gentes. It has always produced cycling helmets, clothing, and footwear. The company's goal is to create innovative products to improve its customers' performance. \u003c\/p\u003e\n\n\u003cp\u003eIn 1986, Gentes created the first truly modern sports helmet, the revolutionary \u003cu\u003eGiro Prolight\u003c\/u\u003e, excellent for breathability, low weight, and a decidedly eye-catching style. At the beginning of the 2000s, the \u003cu\u003enew Giro Integrale Modulare\u003c\/u\u003e helmet was created.\u003cbr\u003eIn 2011, the first Giro MTB shoe, the \u003cu\u003eFactor\u003c\/u\u003e, was launched, while in 2014, Giro MTB released the first helmets equipped with MIPS, a design capable of reducing the energy transferred to the brain during an angled impact.\u003cbr\u003eThanks to dedication and extensive testing during the design phase, the brand is now a world leader in the market with its Giro MTB helmets and Giro MTB shoes, which offer comfort, design, and safety for every biker. This rapid evolution has allowed the company to invest in its training at a headquarters that now boasts numerous 3D printers, an in-house wind tunnel, and even A proprietary form of heat sensing, the \u003cu\u003eTherminator\u003c\/u\u003e, is used to validate ventilation systems and test cooling performance.\u003cbr\u003eWith its line of helmets and shoes, the company aims to meet the needs of all types of bikers through the protection and durability its products offer, without sacrificing style.\u003c\/p\u003e\n\n\u003cp\u003eAlthough wearing a helmet while cycling is not mandatory in Italy, it is a fundamental safety feature for protecting your health and safety.\u003c\/p\u003e\n\n\u003cp\u003eAll Giro helmets feature a modern design and high levels of comfort, allowing for long-lasting wear. \u003c\/p\u003e\n\n\u003cbr\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003eGIRO HELMETS AND PRO-M STORE\u003c\/h2\u003e\n\n\u003cp\u003eThe Giro bike helmet catalog is truly extensive and includes numerous models for MTB and road bikes. \u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.pro-mstore.com\/Giro-mGIR?filc=407\u0026amp;pr=c\"\u003e\u003cstrong\u003eRoad bike helmets\u003c\/strong\u003e\u003c\/a\u003e are very lightweight and feature the MIPS system, which dissipates impact forces across the entire helmet in the event of a fall.\u003cbr\u003eAll Giro road bike helmet models are lightweight, aerodynamic, highly ventilated, and extremely comfortable.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eMTB helmets\u003c\/strong\u003e: compact and robust, perfect for tackling even the roughest trails. In the MTB sector, Giro has created both specific helmets for gravity disciplines like Downhill and Dirt Jumping, as well as models suitable for all other disciplines. \u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003cp\u003eGiro also gives its helmets a unique and inimitable design, from eye-catching graphics to the most sophisticated features, taking advantage of MIPS technology, a sliding-plane system designed to reduce the impact load on the head and reduce injuries caused by rotational impacts.\u003c\/p\u003e\n\n\u003ch2 style=\"text-align: center;\"\u003eGIRO SHOES AND PRO-M STORE\u003c\/h2\u003e\n\n\u003cp\u003eIn addition to helmets, Giro also makes comfortable and lightweight \u003ca href=\"https:\/\/www.pro-mstore.com\/ricerca-scarpe%20giro?ric=1\"\u003e\u003cstrong\u003eroad and \u003cstrong\u003eMTB\u003c\/strong\u003e shoes, which you can find on our e-shop. Giro shoes boast impressive features such as durability, ventilation, and comfort, thanks to the absence of stitching and the use of laces and straps for a comfortable fit. From Greg Lemond to Alberto Contador, passing through Lance Armstrong, Giro has won over the most demanding cyclists of every generation.\n\n________________________________________________________________________________________________________________________________________________________________________________\n\n\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003ccenter\u003e\n\nIf you're looking for a new mountain bike, browse the Giro MTB product catalog and contact us for an appraisal of your used bike or a financing proposal for your new mountain bike.\n\n\u003cbr\u003e\n\n\u003cu\u003eAlternatively, visit us at our stores in \u003ca href=\"https:\/\/www.pro-mstore.com\/i-nostri-showroom\"\u003e\u003cstrong\u003eMilan and Bergamo\u003c\/strong\u003e\u003c\/a\u003e to see firsthand all our products from the 2021 Giro MTB lineup.\u003c\/u\u003e\n\n\u003cbr\u003e\n\n\u003cbr\u003e\n\nGIRO MTB, for a choice of absolute quality.\n\n\u003c\/center\u003e","products":[],"url":"https:\/\/www.pro-mstore.com\/en\/collections\/gir.oembed","provider":"Pro-M SRL","version":"1.0","type":"link"}